In 2010 Paul Fuog, Dan Honey and I created a visual identity for Australias most influential art college, the Victorian College of the Arts and Music.

Challenge was to define a consistent and unique identity without a logo, as the Victorian College of the Arts and Music is part of the Melbourne University.

Further we needed to develop 4 unique treatments within the main identity to portrait each department and their characteristics; Fine Arts, Performing Art, Film & Television and Music.

We developed grid systems which allow non-designer to easy create new collateral within the identity guidelines.

This pdf was one of the initial presentations.